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Image: Catharina Steel's mouse written text: 21@7 Cath Unfiltered comes out from black ink spashed onto a white background. The article title: The Fallacy of the Negatrive Reframe and a photo of her sitting on a log in a forest is in the top left corner

The Fallacy of the Negative Reframe

Cath explores psychological sovereignty versus negative reframe in copywriting. Use external attribution and truth-first techniques, with good intentions, for better conversion. This can be applied to the everyday context.

Image reads AI and How We Think, The AI Developers Mindset (Part Four) Image of Catharina Steel's hand drawing a round house layout from her childhood

The AI Developers Mindset

Discover AI copywriting-Mental load and AI-Emotional-Landing in social media/newsletters/blogs—Human-Versus-AI copywriting insights plus copywriting-AI-human-team strategies.

AI and How We Think—AI Tells and Human vs AI Writing

The psychology behind spotting AI-generated text, the truth about perceived AI tells, and how AI mimics human writing. Understand the differences between human vs AI writing, and discover why context, nuance, and human insight remain irreplaceable.

Werewolves, Shapeshifters, and Weredogs

Explore the origins of werewolves and shapeshifters, from Norse myths to Celtic legends, medieval England, and modern interpretations. Discover the unique weredogs of the Wythic Wood Mysteries series.