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A Character’s Cultural Voice

Cath delves into the different styles of communication between the Frisian and English cultures and how this has evolved. She’s also created a free kid’s worksheet to guide kids in a simple way to recognize their own voice and understand others.

Image: Catharina Steel's mouse written text: 21@7 Cath Unfiltered comes out from black ink spashed onto a white background. The article title: The Fallacy of the Negatrive Reframe and a photo of her sitting on a log in a forest is in the top left corner

The Fallacy of the Negative Reframe

Cath explores psychological sovereignty versus negative reframe in copywriting. Use external attribution and truth-first techniques, with good intentions, for better conversion. This can be applied to the everyday context.