Blog Issue #12, December 2025
What role does AI copywriting and mental load play in writing copy? How does it lighten or increase the AI emotional landing for readers?
Image: Catharina Steel, drawing a round house layout similar to one she remembers drawing as a nine-year-old, October 2025. Words on the image: AI and How We Think—AI Copywriting Mental Load and Emotional Landing (Part Three)
Writing copy is an art form in itself. One of the key elements here is understanding who your audience is and what resonates with them. This will tell you what perspective to write from as it relates to what you are writing about or for.
AI Copywriting Impacts on Mental Load
Idea Generation Pressure
There is a lot of pressure on authors to post regularly on at least one social media platform and to write newsletters and/or blogs. All of these take time.
Platform Overload
It’s more than the writing itself—it’s about coming up with ideas relevant to you as an author that match your audience’s interests. All of these tasks add pressure, stress, and an emotional load onto authors.
When you use AI as an assistant, it can ease this AI copywriting mental load pressure. AI can identify your audience, which social media platform/s they hang out on, their interests, desires, and so much more. Basically, AI assists you with understanding who your audience is.
This helps you identify the topics to post about, and AI can help you understand your own platform and how that fits your audience.
Example Using My Book “Vanishings”
I asked ChatGPT to “identify my audience, which social media platforms they hang out on, their interests, desires, and more.” This is the response:
Primary Readers: Kids aged 9–13 who are drawn to:
- Magical forests and mysterious settings
- Fast-paced adventures
- Clues, puzzles, and twisty mysteries
- Character-driven stories with heart
The Gatekeepers: Parents, teachers, and librarians who look for:
- Imaginative worlds
- Stories that encourage problem-solving
- Books with emotional resonance and depth
- Titles that appeal to both confident and reluctant readers
Where They Spend Time Online—where these groups are most active:
- Young readers: kid-friendly gaming communities, BookTube, fandom spaces
- Adults/gatekeepers: Facebook book groups, Instagram, Goodreads, library networks
All of this information helps you refine your posts, tailor your messaging, and reach the people who will fall in love with your book.
AI copywriting Mental Load with Speech-to-text
Despite being a speed typist, I can speak much faster than I can type, so I love the speech-to-text tool in ChatGPT. It is more intuitive than using the speech-to-text tool in Word, and I do not have to remember to say things like “full stop” or “new paragraph”.
The thing I don’t like is that it will dump it all into one paragraph—saying “new paragraph” will be put as text and will not create a new paragraph 😆. You can use find and replace in Word to change this to a hard return (represented as “^p” in Word).
Things to be aware of with this tool are that occasionally ChatGPT’s speech-to-text tool changes what you have said, because it misinterprets your meaning. It’s also limited to ten minutes each time. Since I typically focus on a section at a time, these aspects rarely impact my workflow.
I typically copy and paste this (without posting the prompt in ChatGPT) into my Word document where I am drafting the copy for the post.
Once I have finished drafting a section, or the whole post, I paste that into either ChatGPT or Perplexity (the two main AI-assistant tools I use) and ask the AI to check it for readability, scannability, order, SEO—including keywords, audience relevance—perspective, and sentence length (ensuring my voice and the nuance remain). This ensures the human versus AI copywriting balance stays with me, but reduces the time needed for each task as well as the mental load.
An aspect to keep in mind when working with AI tools is that they tend to think concise is better—but this sacrifices your voice, perspective, nuance, and sometimes the flow. I find ChatGPT to be particularly bad in this area.
This helps me to streamline the process of drafting and editing a social media post, newsletter, or blog.
Writing isn’t just typing words—the pressure to constantly create posts, newsletters, and updates quietly wears down your mental bandwidth.
Using AI to take the edge off the copywriting mental load helps me protect the creative part of myself—the part I need to bring wonder, mystery, and imagination to young readers.
But what about copywriting AI human team dynamics, and AI emotional landing?
Copywriting with AI Emotional Landing
When you write any type of copy—blog, newsletter, social media post, or website content—there is an emotional landing aspect. How your writing lands can feel lighter or heavier, depending on your intent and the way it’s crafted. This is where AI can both help and challenge you.
AI assistants are great at checking SEO, as noted earlier, and also the UI/UX (User Interface/User Experience) design of websites—landing page, product page, blog/news page, about the people—to guide the visitor to the desired action relevant to them through use of keyword rich hierarchical headers, enticing copy that provides context to each area, and so on.
AI assistants help to speed the process of creating this type of content, ensuring it meets the needs of the business—whatever that business is—which lightens your mental load.
When people read something purely generated by AI, it often feels flat, surface-level, and lacking emotion—which won’t pull them because the AI emotional landing . . . doesn’t. quite. land.
Without emotion in a piece—there is no connection with your reader.
AI Copywriting and Mental Load Malfunction
The emotional toll of editing AI drafts—ensuring your voice, perspective, nuance, intent, topic of focus, and that it’s written for your audience—can be taxing. I lost the joy of writing by doing it this way—so I took back control.
Idea Notes → AI Outline/SEO → My Draft → AI Polish
When I draft first—I feel like I’m hitting the nuances in a way that fits the perspective, scope, and the heart of the piece, something AI never could draft—even with editing.
I now create idea notes and then work with AI to outline the piece—the perspective and approach, putting together the SEO elements, and considering UI/UX if relevant. After this, I take my idea notes and SEO guide and write it. I have found this to be more efficient and enjoyable—definitely the right balance for me in using AI copywriting to lighten my mental load.
After working with my speech-to-text mental dump, I check the order and make sure it flows logically, and the keywords are naturally used throughout the piece. I get AI to do another check for me because this is like a fresh set of eyes on my writing—giving me confidence in the piece—a mental load weight lifted thanks to AI copywriting capabilities.
I flow in and out with AI on certain aspects, but there can be an emotional toll to it—as much as it can lighten that mental load. It’s important to understand what works for you as an individual. Use that to guide you as to what helps lighten your mental load, and what feels more emotionally meaningful for you—that will hit the right emotional notes of your reader.
AI Copywriting for Websites
Copy for websites is about laying out the pages to guide the visitor to what is relevant to them. You are writing for a business—author, services, product, information—what matters is what the information (the copy) on the page means to the visitors. This will indicate the perspective of the copy—the nuance will be within each product, service, or information section.
AI drafts website copy (SEO/UI/UX), but needs a human, versus AI copywriting, touch for emotional resonance. Clear CTA’s (calls to action) guide visitors, with copywriting done by an AI human team—the sweet spot.
At the end of the day, even a single paragraph of website copy needs to be meaningful to your audience to entice them to take the next step—with clear CTA’s guiding them to the relevant area that matters to their needs or wants.
AI can help you write it—but if it’s not landing emotionally—it won’t be doing its job. The emotional human element is at the core of your message, as this is what resonates with your audience.
Find your AI copywriting mental load balance—what lightens yours?
Coming Up Next
Next month, I will be delving into the use of AI in my personal writing and images.
To read my previous post about AI Use Perceptions, click here.
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